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http://dbpedia.org/resource/Marketing
http://dbpedia.org/ontology/abstract En administración y en el ámbito empresari … En administración y en el ámbito empresarial, el mercadeo, mercadotecnia, marketing o márquetin​​ (del inglés marketing) es una metodología que abarca el proceso de exploración, creación y entrega de valor para satisfacer las necesidades de un mercado objetivo en términos de bienes y servicios; incluye potencialmente la selección de un público objetivo; la selección de atributos o temas específicos a destacar en la publicidad; la operación de campañas publicitarias; la asistencia a ferias y eventos públicos; el diseño de productos y embalajes atractivos para los compradores; la definición de las condiciones de venta, como el precio, los descuentos, la garantía y la política de devoluciones; la colocación del producto en los medios de comunicación o con personas que se cree que influyen en los hábitos de compra de otros; los acuerdos con minoristas, distribuidores mayoristas o revendedores; y los intentos de crear conciencia, lealtad y sentimientos positivos hacia una marca. El marketing lo realiza normalmente el vendedor, que suele ser un minorista o un fabricante. A veces, las tareas se contratan a una empresa de marketing o a una agencia de publicidad especializada. Más raramente, una asociación comercial o una agencia gubernamental hace publicidad en nombre de toda una industria o localidad, alimentos de una zona concreta, o una ciudad o región como destino turístico. Los responsables de marketing pueden dirigir su producto a otras empresas o directamente a los consumidores. Independientemente de a quién se dirija el marketing, se aplican varios factores, entre ellos la perspectiva de los profesionales del marketing. Conocidas como orientaciones de mercado, determinan la forma en que los profesionales del marketing abordan la fase de planificación de este. La mezcla de marketing, que describe los detalles del producto y la forma en que se venderá, se ve afectada por el entorno que rodea el desarrollo, los resultados de la investigación de marketing y el estudio de mercado, y las características del mercado objetivo del producto. Una vez determinados estos factores, los responsables de marketing deben decidir los métodos de promoción del producto, incluidos los cupones y otros incentivos. Es uno de los componentes principales de la gestión empresarial y el comercio.​ La mercadotecnia indica que la clave para alcanzar los objetivos de una organización reside en identificar las necesidades y deseos del mercado objetivo y adaptarse para ofrecer las satisfacciones deseadas por el mercado de forma más eficiente que la competencia.​​ El término marketing o mercadotecnia, comúnmente conocido como captación de clientes, incorpora los conocimientos adquiridos al estudiar la gestión de las relaciones de intercambio y es el proceso empresarial de identificar, anticipar y satisfacer las necesidades y deseos de los clientes. las necesidades y deseos de los clientes. , Marknadsföring (på engelska: marketing) är … Marknadsföring (på engelska: marketing) är de aktiviteter ett företag utför för att fånga kunders och potentiella kunders intresse för företagets erbjudande. Marknadsföring kan definieras som en process där företag skapar värde för kunderna och bygger starka kundrelationer för att fånga kunders intresse i gengäld. Begreppet marknadsföring har sitt ursprung från den italienska ekonomen , redan år 1959. Rötterna från den italienska ekonomen var det första verktyget som blev den moderna marknadsföringen. Giancarlo Pallavicini hade följande definitioner: marknadsföring handlar också om att definiera och ta fram erbjudande som svarar mot behoven, möter utmaningarna och skapar kundvärde. Det omfattar också arbetet med att positionera sina produkter på marknaden. Det omfattar också att kommunicera erbjudanden, konkretisera värden och som en del i säljarbetet och i den fortsatta kundrelationen säkerställa att förväntningarna infrias. En god och bra marknadsföring utgår från en marknadsföringsprocess som utgör en modell i fem steg för att skapa och fånga kundvärde. En modell som används vid marknadsföring är en omvärldsanalys, där den mest utbredda modellen för detta är SWOT-analysen. Marknadsföring kan studeras inom företagsekonomi och avdelningen i ett företag kallas marknadsavdelning.en i ett företag kallas marknadsavdelning. , Το μάρκετινγκ (marketing), αλλιώς αγοραλογ … Το μάρκετινγκ (marketing), αλλιώς αγοραλογία, συνίσταται στην οργανωμένη προσπάθεια μίας επιχείρησης ή ενός οργανισμού να ικανοποιήσει τις ανάγκες αλλά και τις επιθυμίες των καταναλωτών. Προσπαθεί δηλαδή, με κύριο εργαλείο την έρευνα αγοράς, να αντιστοιχίσει τα προϊόντα ή τις υπηρεσίες που παράγει με τον πελάτη-στόχο που τα χρειάζεται ή τα επιθυμεί, ή ακόμα καλύτερα αφού κατανοήσει τις ανάγκες και τις επιθυμίες του, να κατασκευάσει τα αντίστοιχα προϊόντα / υπηρεσίες με τα χαρακτηριστικά και τις ιδιότητες που ο πελάτης επιθυμεί, να του τα γνωστοποιήσει (διαφήμιση και προώθηση), να τα καταστήσει διαθέσιμα μέσα από τα κανάλια διανομής (τα μαγαζιά και οι τοποθεσίες που αυτά είναι διαθέσιμα) στην τιμή που θα πρέπει αυτά να πωλούνται. Ο βασικός στόχος του μάρκετινγκ, ειδικότερα όσον αφορά τα καταναλωτικά αγαθά, δηλαδή αυτά που απευθύνονται στους τελικούς καταναλωτές (και όχι σε άλλες επιχειρήσεις και οργανισμούς, οπότε και γίνεται λόγος για βιομηχανικά προϊόντα/υπηρεσίες) είναι οι επαναλαμβανόμενες πωλήσεις. Ειδικότερα τα στελέχη μάρκετινγκ μίας επιχείρησης ή ενός οργανισμού προσπαθούν να δημιουργήσουν μία μακροχρόνια σχέση με τον πελάτη προσφέροντας υψηλή αξία στα προϊόντα τους, αξία υψηλότερη από τα αντίστοιχα προϊόντα του ανταγωνισμού. Μέσα από την υψηλότερη αυτή αξία επιτυγχάνεται το ανταγωνιστικό πλεονέκτημα της επιχείρησης, δηλαδή η υπεροχή της ίδιας και των προϊόντων της έναντι του ανταγωνισμού. Όλα τα παραπάνω με τη σειρά τους οδηγούν σε πιστότητα των πελατών και τελικά σε επαναλαμβανόμενες πωλήσεις των προϊόντων / υπηρεσιών της επιχείρησης.των προϊόντων / υπηρεσιών της επιχείρησης. , Marketing (někdy lépe česky (počeštěně) ps … Marketing (někdy lépe česky (počeštěně) psáno také Marketink, přičemž slovo marketing je složenina z angl. market (tj. česky trh) a angl. koncovky „-ing“, vyjadřující v angličtině zpravidla děj anebo akci (činnost) ...) je proces zaměřený na uspokojování potřeb zákazníka. Pomocí nástrojů, metod a technik marketingového výzkumu dochází ke zjištění potřeb a přání zákazníka ze strany firem, státních institucí či dalších organizací, přičemž na základě zjištěných skutečností pak tyto organizace přijmou taková opatření, jejichž cílem je nabídnout zákazníkovi produkty (výrobky a služby) s co největší přidanou hodnotou, ve správný čas, v ideálním místě a za vhodnou cenu. V tržním hospodářství prostupuje marketing všemi činnostmi firmy, tj. již od zajištění zdrojů, přes logistiku, výrobu a skladování až po prodej a zajištění poprodejních služeb. Marketingem se odborně zabývají marketéři (pracovníci marketingových oddělení společností).níci marketingových oddělení společností). , Marketina (ingelesez: marketing), batzueta … Marketina (ingelesez: marketing), batzuetan merkatuteknia ere deitua, era egokienean ondasun eta zerbitzuak sortu, euren ezaugarriak komunikatu, merkaturatu eta bezeroari eskaintzeko jardueren multzoa da, helburua ondasun edo produktuaren balioa eta enpresa eta bitartekariei dakarkien mozkina handitzea izanik, bezero eta gizarte osoaren beharrak eta desirak asez. Ohizko uste baten aurka, marketin arloaren helburua ez da zuzenean edo epe laburrean salmentak handitzea soilik eta bestelako helburuak ere jaso ditzake, hala nola bezeroaren fideltasuna eta produktuaren ezagutza. Bestalde, ondasun eta produktuen markoa gaindituz, marketin tresnak gizartean ideiak eta baloreak zabaltzeko ere erabil daitezke. Marketin arloak biltzen dituen jarduerak produktuaren diseinua, marka, aurkezpena, salmenta-modu eta tokia, prezio-politika, promozio eta publizitatea barne hartzen ditu besteak beste. Jarduera hauek lau arlotan sailkatzen dira, marketin mixa osatuz: produktua, prezioa, banakuntza eta komunikazioa. Administrazioan marketinak definizio desberdinak ditu. arabera prozesu sozial eta administratibo bat da, non talde sozialek eta gizabanakoek beraien beharrak asetzeko ondasun eta zerbitzuak sortu eta elkarbanatzen dituzten Aldiz (American Marketing Association) marketina “jarduera,erakunde eta prozesu multzo bat da, bezeroentzat, bazkideentzat eta gizartearentzat balioa duen eskaintza sortzeko, komunikatzeko, entregatzeko eta trukatzeko. Filosofia moduan ere definitua izan da, non erakundeen helburuak lortzeko merkatuaren beharrak eta nahiak identifikatu eta merkatuaren beharrak lehiakideak baino modu eraginkorrago batean ase behar diren.modu eraginkorrago batean ase behar diren. , Merkatiko signifas la orientiĝon de la dec … Merkatiko signifas la orientiĝon de la decidoj de organizo aŭ unuopulo je la situacio kaj la bezonoj de la merkato. Plej ofte merkatikon aplikas entreprenoj, sed la teknikojn uzas ankaŭ ekzemple (bonfaraj) asocioj, ne-registaraj organizoj aŭ registaraj institucioj - eĉ unuopuloj, kiuj serĉas laboron, partneron aŭ prezentiĝas en elektoj. Merkatiko do ne provas unuavice surmerkatigi la jam kreatajn produktojn aŭ servojn, sed kontraste adaptas la tutan produktadoproceson ekde la aĉetado al la aktuala kaj (atendebla aŭ atingebla) estonta stato de la merkato. Merkatiko en entrepreno estas ĉio ekde analizo de la nunaj kaj estontaj vendomerkatoj ĝis planado, realigo kaj kontrolo de la agadoj. En merkato-orientita entrepreno la merkatiko do estas centra ekonomia gvidilo. La merkatiko-miksaĵo estas la kuniĝo de diversaj faktoroj kiel la ecoj de la produkto, la prezo, la komunikado kaj la distribuado de la produkto ekde de la revendistoj ĝis la kliento. Zorga aplikado de merkatiko estas la bazo de sukcesa surmerkatigo de novaj produktoj. En la praktiko oni ofte uzas la vorton merkatiko (aŭ la anglan vorton marketing) por varbado (reklamo) kaj por publikaj rilatoj. La teorio preferas vidi tiujn aktivecojn kiel parton de la komunikado kaj distribuado kadre de la merkatiko-miksaĵo.distribuado kadre de la merkatiko-miksaĵo. , 市场营销（英語：Marketing，台湾稱為行銷），又称为市场学、市场营销學、或行銷學。它是指个人或群体通过创造并同他人交换產品和價值，以满足需求与慾望的一個社会和管理过程。 , التسويق (بالإنجليزية: Marketing)‏ هو مجموع … التسويق (بالإنجليزية: Marketing)‏ هو مجموعة من العمليات أو الأنشطة التي تعمل على اكتشاف رغبات العملاء وتطوير مجموعة من المنتجات أو الخدمات التي تشبع رغباتهم وتحقق للمؤسسة أرباح خلال فترة زمنية مناسبة. ويمكن تعريف التسويق بأنه فن البيع، إلا أن المبيعات هي جزء من العملية. من الناحية المجتمعية، التسويق هو الرابط بين الاحتياجات المادية للمجتمع وبين الاستجابة لأنماط الاقتصاد من خلال توصيل قيمة منتج أو خدمة إلى العملاء. ويمكن اعتبار التسويق وظيفة عمل لمؤسسة ومجموعة من الأليات التي تخلق وتوصل القيمة إلى العملاء والتعامل مع العملاء بطريقة تفيد المؤسسة والمساهمين في رأس مالها. أما التسويق كعلم، فهي عملية تحديد السوق المستهدف من خلال القيام بتحليل وتجزئة السوق وفهم توجهات العملاء وبتقديم قيمة عالية لهم. هناك خمسة مفاهيم متضادة يمكن للمؤسسة أن تتبع إحداها عند اعتماد سياسات التسويق هي: مفهوم الإنتاج، ومفهوم المنتج، ومفهوم البيع، مفهوم التسويق، ومفهوم التسويق الكلي. وللأخيرة أربعة عناصر هي: تسويق العلاقات، التسويق الداخلي، والتسويق التكاملي، والتسويق استجابةً لمطلب اجتماعي. أما مجموعة التشابكات اللازمة لإدارة عملية تسويق ناجح فتشمل: تكوين فكرة واضحة عن التسويق، والتواصل مع العملاء، وبناء علامات تجارية قوية، وتشكيل نمو طويل الأجل، وتطوير وتوصيل القيمة، وخلق نمو طويل الأجل، ووضع استراتيجيات وخطط مناسبة للتسويق.أجل، ووضع استراتيجيات وخطط مناسبة للتسويق. , Ма́рке́тинг (от англ. marketing «рыночная … Ма́рке́тинг (от англ. marketing «рыночная деятельность») — организационная функция и совокупность процессов создания, продвижения и предоставления продукта или услуги покупателям и управление взаимоотношениями с ними с выгодой для организации. Более кратко, маркетинг — деятельность, направленная на удовлетворение рыночных потребностей с целью извлечения прибыли. В широком смысле предназначение маркетинга состоит в «определении и удовлетворении человеческих и общественных потребностей».человеческих и общественных потребностей». , Marketing – proces społeczny, w którym jed … Marketing – proces społeczny, w którym jednostki i grupy otrzymują to, czego potrzebują poprzez tworzenie, oferowanie oraz swobodną wymianę z innymi towarów i usług, które posiadają wartość [Kotler, Keller, 2011]. Najkrótsza definicja marketingu brzmi „zaspokajać potrzeby, osiągając zysk”. Dobrze rozumiany marketing to nie zestaw trików i działań doraźnych, lecz przemyślana strategia i wynikająca z niej taktyka działania, dostosowane do docelowych odbiorców, oparte na wiedzy i badaniach, osadzone mocno w realiach rynkowych. W ramach marketingu można wyróżnić zagadnienia takie jak: * odnajdywanie i ocenianie możliwości rynkowych, prowadzących do zaspokojenia potrzeb określonych odbiorców (nabywców) oraz dokładne ustalenie tych potrzeb, * opracowywanie w oparciu o tę wiedzę produktu oraz strategii jego dystrybucji, * przygotowanie odpowiedniej strategii ceny, * komunikacja z rynkiem. strategii ceny, * komunikacja z rynkiem. , Marketing ou mercadologia ou, mais raramen … Marketing ou mercadologia ou, mais raramente, mercância, é a arte de explorar, criar e entregar valor para satisfazer necessidades e/ou desejos de um mercado consumidor. São usados produtos, serviços ou ideias que possam interessar aos consumidores. Para isso é necessário criar uma estratégia definida que será utilizada nas vendas, comunicações e no desenvolvimento do negócio. A finalidade do marketing é criar valor e chamar a atenção do cliente, gerando relacionamentos lucrativos para ambas as partes. As atividades de um gestor de marketing abrange diversas atividades, desde o estudo de mercado, a definição de uma estratégia de posicionamento de mercado, publicidade, propaganda e técnicas de vendas. Assim como na gestão de relacionamento com os clientes, que constituem uma área relativamente importante em qualquer empresa e exigem métodos e técnicas eficientes. Além disso, os potenciais clientes também são uma área de estudo a ser levada em consideração, pois, não basta confiar na base estabelecida para garantir a sustentabilidade financeira da empresa, tem de haver um esforço contínuo para não perder os clientes atuais e manter a atratividade de novos. Está habilitado (a) a prestar assessoria e consultoria a pequenos, médios e grandes negócios, desde que legalmente registrado em um Conselho de Administração (CFA), pois, desde 1967, a elaboração de pareceres, relatórios, planos, projetos, laudos, são funções privativas da profissão. Além dessas atribuições o encarregado pelo marketing é o zelador da marca, deverá promover e lançar novos produtos, definindo, por exemplo, as estratégias, o público-alvo, o preço a ser estabelecido e os canais de marketing. Em português, marketing, originalmente foi traduzido para mercadologia.inalmente foi traduzido para mercadologia. , Marketing is the process of exploring, cre … Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. It is one of the primary components of business management and commerce. Marketers can direct their product to other businesses (B2B marketing) or directly to consumers (B2C marketing). Regardless of who is being marketed to, several factors apply, including the perspective the marketers will use. Known as market orientations, they determine how marketers approach the planning stage of marketing. The marketing mix, which outlines the specifics of the product and how it will be sold, is affected by the environment surrounding the product, the results of marketing research and market research, and the characteristics of the product's target market. Once these factors are determined, marketers must then decide what methods of promoting the product, including use of coupons and other price inducements. The term marketing, what is commonly known as attracting customers, incorporates knowledge gained by studying the management of exchange relationships and is the business process of identifying, anticipating and satisfying customers' needs and wants.and satisfying customers' needs and wants. , Il marketing (termine inglese, in italiano … Il marketing (termine inglese, in italiano anche commercializzazione o mercatistica o mercatologia) è un ramo dell'economia che si occupa dello studio e descrizione di un mercato di riferimento, ed in generale dell'analisi dell'interazione del mercato e degli utenti di un'impresa. Il termine deriva da market cui viene aggiunta la desinenza del gerundio per indicare la partecipazione attiva, cioè l'azione sul mercato stesso da parte delle imprese. Diverse sono le definizioni possibili del marketing, a seconda del ruolo che nell'impresa viene chiamata a ricoprire in rapporto al ruolo strategico, al posizionamento dell'impresa nel suo ambito competitivo di mercato.esa nel suo ambito competitivo di mercato. , 마케팅(영어: marketing)은 시장 경제(영어: exchange rel … 마케팅(영어: marketing)은 시장 경제(영어: exchange relationship) 또는 수요를 관리하는 경영학의 한 분야이다. 소비자를 대상으로 고객을 창조하고 유지 · 관리함으로써 고정고객으로 만드는 모든 활동 즉, 고객과 관련된 모든 활동을 의미한다. 마케팅은 광고, 영업 등을 포함하여 창의성을 갖는 산업으로 비쳐왔으며 또한 소비자가 가질 만한 미래의 요구와 욕구를 예측하는 일로 한정되었으나 21세기 이후의 마케팅은 어떤 잠재적인 욕구를 자극하여 표면상으로 이끌어 내는 행위나 동기로서 용어의 범위가 시장에서 벗어나 일상의 행위에서도 마케팅이라는 용어가 등장하였다. 마케팅은 판매행위를 어떻게 구성하고 전달할 것인지에 대한 모든 일련의 행위를 포함하며, 또한 상대방이 자신에 대해 가지고 있는 잠재욕구를 자극하여 필요로 하게끔 만드는 행위와, 상품과 용역을 생산자로부터 소비자에게 원활히 이전하기 위한 비즈니스 활동을 포함한다. 즉, 생산자와 소비자의 희망을 결합해서 능률적인 공급을 하는 것이 마케팅이다. 그것을 위한 활동으로 시장조사, 상품화 계획, 판매촉진, 선전광고, 디지털 마케팅(digital marketing) 등이 있다.진, 선전광고, 디지털 마케팅(digital marketing) 등이 있다. , Is éard is Margaíocht ann daoine a mhealla … Is éard is Margaíocht ann daoine a mhealladh chun earraí nó seirbhísí áirithe a cheannach nó chun teacht le dearcadh áirithe. Tá gnéithe éagsúla ag roinnt léi: * agus airíonna an táirge fhéin, * an táirge, * an táirge, agus gan amhras, * an fhógraíocht agus an a dhéantar ar son an táirge.íocht agus an a dhéantar ar son an táirge. , Mercatique Le marketing, ou la mercatique, … Mercatique Le marketing, ou la mercatique, est un ensemble de techniques de ventes et leur mise en œuvre. Il ne faut pas confondre le marketing, avec le marketing management, souvent appelé par commodité « marketing », mais qui fait référence à la gestion de l’ensemble complexe des méthodologies permettant à l’organisation d’être et de rester compétitive dans un univers concurrentiel mouvant. Cette culture organisationnelle présente deux dimensions fondamentales : les clients (au sens large) et l’entreprise, dimensions qu’elle doit chercher à prendre en compte simultanément de façon équilibrée. compte simultanément de façon équilibrée. , El màrqueting (terme derivat de l'anglès ' … El màrqueting (terme derivat de l'anglès 'marketing', i històricament en català mercatologia) és el procés social i administratiu pel qual els individus i els grups satisfan les seves necessitats al crear i bescanviar béns i serveis, segons Philip Kotler (considerat per alguns "pare del màrqueting"). El màrqueting, en definitiva, és un procés de planificació del producte, preu, distribució i promoció de béns, serveis o idees, i l'execució i control d'aquesta planificació perquè el bescanvi sigui satisfactori tant per al consumidor com per l'empresa o organització. Cerca la satisfacció del consumidor combinant les següents normes o instruments: producte, preu, distribució i promoció (publicitat, venda directa, promoció de vendes, relacions públiques, propaganda, etc.).s, relacions públiques, propaganda, etc.). , Der Begriff Marketing oder (deutsch) Absat … Der Begriff Marketing oder (deutsch) Absatzwirtschaft bezeichnet aus historischer Sicht den Unternehmensbereich, dessen Aufgabe (Funktion) es ist, Produkte und Dienstleistungen in einer Weise zum Verkauf anzubieten, dass Käufer dieses Angebot als wünschenswert wahrnehmen. Aus betriebswirtschaftlicher Sicht beschreibt dieser Begriff seit Beginn des 21. Jahrhunderts das Konzept einer ganzheitlichen, marktorientierten Unternehmensführung zur Befriedigung der Bedürfnisse und Erwartungen von Kunden und anderen Interessengruppen (Stakeholder). Damit entwickelt sich das Marketingverständnis von einer operativen Technik zur Beeinflussung der Kaufentscheidung (Marketing-Mix-Instrumente) hin zu einer Führungskonzeption, die andere Funktionen wie zum Beispiel Beschaffung, Produktion, Verwaltung und Personal mit einschließt., Verwaltung und Personal mit einschließt. , Marketing is alle activiteit die een bedri … Marketing is alle activiteit die een bedrijf uitvoert om de verkoop van producten of diensten te bevorderen. Eerder werd marketing gezien als het geheel van alle activiteiten die erop gericht zijn om, samen met de afdeling verkoop de ruil van producten of diensten te bevorderen. Deze op ruil gebaseerde omschrijving wordt door de American Marketing Association vanaf hun herziene definitie in 2004 als te beperkt beschouwd. Marketing als (wetenschappelijke) discipline is ontstaan rond het begin van de twintigste eeuw in Illinois in de Verenigde Staten, waar aanhoudende agrarische overschotten ertoe leidden dat er structureel naar nieuwe afzetmogelijkheden gezocht moest worden. Tot die tijd werden ruilprocessen vooral bezien vanuit de klassieke en neoklassieke economische theorie. In de meeste ontwikkelde economieën spelen consumentenbehoeften een belangrijkere rol dan de aanwezigheid van surplus aanbod. Marketing is bij uitstek een discipline geworden waarbij het identificeren van behoeften centraal is komen te staan. Marketing als discipline steunt sterk op kennis ontwikkeld in andere vakgebieden zoals psychologie, sociologie en economie. Door middel van advertenties is de marketingpraktijk ook gerelateerd aan de creatieve kunsten. Marketing was relevant voor de sociale wetenschappen; op het gebied van statistische analyse van (extreem) grote hoeveelheden gegevens zijn marketingonderzoekers grensverleggend geweest.etingonderzoekers grensverleggend geweest. , Ма́ркетинг (англ. marketing) — це діяльність для формування попиту та задоволення потреб споживачів. У широкому сенсі призначення маркетингу полягає в «визначенні та задоволенні людських і суспільних потреб». , Pemasaran (bahasa Inggris: marketing) adal … Pemasaran (bahasa Inggris: marketing) adalah aktivitas dan proses menciptakan, mengomunikasikan, menyampaikan, dan mempertukarkan tawaran yang bernilai bagi pelanggan, klien, mitra, dan masyarakat umum. Pemasaran dimulai dengan pemenuhan kebutuhan manusia yang kemudian bertumbuh menjadi keinginan manusia. Contohnya, seorang manusia membutuhkan air dalam memenuhi kebutuhan dahaganya. Jika ada segelas air maka kebutuhan dahaganya akan terpenuhi. Namun manusia tidak hanya ingin memenuhi kebutuhannya namun juga ingin memenuhi keinginannya. Proses dalam pemenuhan kebutuhan dan keinginan manusia inilah yang menjadi konsep pemasaran. Mulai dari pemenuhan produk, penetapan harga, pengiriman barang, dan mempromosikan barang. Seseorang yang bekerja dibidang pemasaran disebut pemasar. Pemasar ini sebaiknya memiliki pengetahuan dalam konsep dan prinsip pemasaran agar kegiatan pemasaran dapat tercapai sesuai dengan kebutuhan dan keinginan manusia terutama pihak konsumen yang dituju.nusia terutama pihak konsumen yang dituju. , マーケティング（英: marketing）は、価値あるプロダクトを提供するための活動 … マーケティング（英: marketing）は、価値あるプロダクトを提供するための活動・仕組みである。すなわち「顧客・クライアント・パートナー・社会にとって価値あるものを、創り伝え届け交換するための、様々な活動・プロセス・組織」がマーケティングと呼ばれる。 価値を探るための顧客インタビュー、価値を組織として創るための戦略、価値を顧客へ伝えるための営業・広告、価値を届ける流通、価値を渡す販売、など様々な活動・仕組みがマーケティングに含まれる。良いマーケティングを体系的におこなうための様々な方法論・ツール・プロセスが存在する。良いマーケティングを体系的におこなうための様々な方法論・ツール・プロセスが存在する。
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rdfs:comment Marketing (někdy lépe česky (počeštěně) ps … Marketing (někdy lépe česky (počeštěně) psáno také Marketink, přičemž slovo marketing je složenina z angl. market (tj. česky trh) a angl. koncovky „-ing“, vyjadřující v angličtině zpravidla děj anebo akci (činnost) ...) je proces zaměřený na uspokojování potřeb zákazníka. Pomocí nástrojů, metod a technik marketingového výzkumu dochází ke zjištění potřeb a přání zákazníka ze strany firem, státních institucí či dalších organizací, přičemž na základě zjištěných skutečností pak tyto organizace přijmou taková opatření, jejichž cílem je nabídnout zákazníkovi produkty (výrobky a služby) s co největší přidanou hodnotou, ve správný čas, v ideálním místě a za vhodnou cenu. V tržním hospodářství prostupuje marketing všemi činnostmi firmy, tj. již od zajištění zdrojů, přes logistiku, výrobu a skladová zdrojů, přes logistiku, výrobu a skladová , 마케팅(영어: marketing)은 시장 경제(영어: exchange rel … 마케팅(영어: marketing)은 시장 경제(영어: exchange relationship) 또는 수요를 관리하는 경영학의 한 분야이다. 소비자를 대상으로 고객을 창조하고 유지 · 관리함으로써 고정고객으로 만드는 모든 활동 즉, 고객과 관련된 모든 활동을 의미한다. 마케팅은 광고, 영업 등을 포함하여 창의성을 갖는 산업으로 비쳐왔으며 또한 소비자가 가질 만한 미래의 요구와 욕구를 예측하는 일로 한정되었으나 21세기 이후의 마케팅은 어떤 잠재적인 욕구를 자극하여 표면상으로 이끌어 내는 행위나 동기로서 용어의 범위가 시장에서 벗어나 일상의 행위에서도 마케팅이라는 용어가 등장하였다. 마케팅은 판매행위를 어떻게 구성하고 전달할 것인지에 대한 모든 일련의 행위를 포함하며, 또한 상대방이 자신에 대해 가지고 있는 잠재욕구를 자극하여 필요로 하게끔 만드는 행위와, 상품과 용역을 생산자로부터 소비자에게 원활히 이전하기 위한 비즈니스 활동을 포함한다. 즉, 생산자와 소비자의 희망을 결합해서 능률적인 공급을 하는 것이 마케팅이다. 그것을 위한 활동으로 시장조사, 상품화 계획, 판매촉진, 선전광고, 디지털 마케팅(digital marketing) 등이 있다.진, 선전광고, 디지털 마케팅(digital marketing) 등이 있다. , マーケティング（英: marketing）は、価値あるプロダクトを提供するための活動 … マーケティング（英: marketing）は、価値あるプロダクトを提供するための活動・仕組みである。すなわち「顧客・クライアント・パートナー・社会にとって価値あるものを、創り伝え届け交換するための、様々な活動・プロセス・組織」がマーケティングと呼ばれる。 価値を探るための顧客インタビュー、価値を組織として創るための戦略、価値を顧客へ伝えるための営業・広告、価値を届ける流通、価値を渡す販売、など様々な活動・仕組みがマーケティングに含まれる。良いマーケティングを体系的におこなうための様々な方法論・ツール・プロセスが存在する。良いマーケティングを体系的におこなうための様々な方法論・ツール・プロセスが存在する。 , Is éard is Margaíocht ann daoine a mhealla … Is éard is Margaíocht ann daoine a mhealladh chun earraí nó seirbhísí áirithe a cheannach nó chun teacht le dearcadh áirithe. Tá gnéithe éagsúla ag roinnt léi: * agus airíonna an táirge fhéin, * an táirge, * an táirge, agus gan amhras, * an fhógraíocht agus an a dhéantar ar son an táirge.íocht agus an a dhéantar ar son an táirge. , Marketing is alle activiteit die een bedri … Marketing is alle activiteit die een bedrijf uitvoert om de verkoop van producten of diensten te bevorderen. Eerder werd marketing gezien als het geheel van alle activiteiten die erop gericht zijn om, samen met de afdeling verkoop de ruil van producten of diensten te bevorderen. Deze op ruil gebaseerde omschrijving wordt door de American Marketing Association vanaf hun herziene definitie in 2004 als te beperkt beschouwd.efinitie in 2004 als te beperkt beschouwd. , Marknadsföring (på engelska: marketing) är … Marknadsföring (på engelska: marketing) är de aktiviteter ett företag utför för att fånga kunders och potentiella kunders intresse för företagets erbjudande. Marknadsföring kan definieras som en process där företag skapar värde för kunderna och bygger starka kundrelationer för att fånga kunders intresse i gengäld. Marknadsföring kan studeras inom företagsekonomi och avdelningen i ett företag kallas marknadsavdelning.en i ett företag kallas marknadsavdelning. , Il marketing (termine inglese, in italiano … Il marketing (termine inglese, in italiano anche commercializzazione o mercatistica o mercatologia) è un ramo dell'economia che si occupa dello studio e descrizione di un mercato di riferimento, ed in generale dell'analisi dell'interazione del mercato e degli utenti di un'impresa. Il termine deriva da market cui viene aggiunta la desinenza del gerundio per indicare la partecipazione attiva, cioè l'azione sul mercato stesso da parte delle imprese. Diverse sono le definizioni possibili del marketing, a seconda del ruolo che nell'impresa viene chiamata a ricoprire in rapporto al ruolo strategico, al posizionamento dell'impresa nel suo ambito competitivo di mercato.esa nel suo ambito competitivo di mercato. , Marketing ou mercadologia ou, mais raramen … Marketing ou mercadologia ou, mais raramente, mercância, é a arte de explorar, criar e entregar valor para satisfazer necessidades e/ou desejos de um mercado consumidor. São usados produtos, serviços ou ideias que possam interessar aos consumidores. Para isso é necessário criar uma estratégia definida que será utilizada nas vendas, comunicações e no desenvolvimento do negócio. A finalidade do marketing é criar valor e chamar a atenção do cliente, gerando relacionamentos lucrativos para ambas as partes. As atividades de um gestor de marketing abrange diversas atividades, desde o estudo de mercado, a definição de uma estratégia de posicionamento de mercado, publicidade, propaganda e técnicas de vendas. Assim como na gestão de relacionamento com os clientes, que constituem uma área relativameientes, que constituem uma área relativame , Το μάρκετινγκ (marketing), αλλιώς αγοραλογ … Το μάρκετινγκ (marketing), αλλιώς αγοραλογία, συνίσταται στην οργανωμένη προσπάθεια μίας επιχείρησης ή ενός οργανισμού να ικανοποιήσει τις ανάγκες αλλά και τις επιθυμίες των καταναλωτών. Προσπαθεί δηλαδή, με κύριο εργαλείο την έρευνα αγοράς, να αντιστοιχίσει τα προϊόντα ή τις υπηρεσίες που παράγει με τον πελάτη-στόχο που τα χρειάζεται ή τα επιθυμεί, ή ακόμα καλύτερα αφού κατανοήσει τις ανάγκες και τις επιθυμίες του, να κατασκευάσει τα αντίστοιχα προϊόντα / υπηρεσίες με τα χαρακτηριστικά και τις ιδιότητες που ο πελάτης επιθυμεί, να του τα γνωστοποιήσει (διαφήμιση και προώθηση), να τα καταστήσει διαθέσιμα μέσα από τα κανάλια διανομής (τα μαγαζιά και οι τοποθεσίες που αυτά είναι διαθέσιμα) στην τιμή που θα πρέπει αυτά να πωλούνται.στην τιμή που θα πρέπει αυτά να πωλούνται. , Marketing is the process of exploring, cre … Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufathe seller, typically a retailer or manufa , En administración y en el ámbito empresari … En administración y en el ámbito empresarial, el mercadeo, mercadotecnia, marketing o márquetin​​ (del inglés marketing) es una metodología que abarca el proceso de exploración, creación y entrega de valor para satisfacer las necesidades de un mercado objetivo en términos de bienes y servicios; incluye potencialmente la selección de un público objetivo; la selección de atributos o temas específicos a destacar en la publicidad; la operación de campañas publicitarias; la asistencia a ferias y eventos públicos; el diseño de productos y embalajes atractivos para los compradores; la definición de las condiciones de venta, como el precio, los descuentos, la garantía y la política de devoluciones; la colocación del producto en los medios de comunicación o con personas que se cree que influyen en con personas que se cree que influyen en , Der Begriff Marketing oder (deutsch) Absat … Der Begriff Marketing oder (deutsch) Absatzwirtschaft bezeichnet aus historischer Sicht den Unternehmensbereich, dessen Aufgabe (Funktion) es ist, Produkte und Dienstleistungen in einer Weise zum Verkauf anzubieten, dass Käufer dieses Angebot als wünschenswert wahrnehmen. Aus betriebswirtschaftlicher Sicht beschreibt dieser Begriff seit Beginn des 21. Jahrhunderts das Konzept einer ganzheitlichen, marktorientierten Unternehmensführung zur Befriedigung der Bedürfnisse und Erwartungen von Kunden und anderen Interessengruppen (Stakeholder). Damit entwickelt sich das Marketingverständnis von einer operativen Technik zur Beeinflussung der Kaufentscheidung (Marketing-Mix-Instrumente) hin zu einer Führungskonzeption, die andere Funktionen wie zum Beispiel Beschaffung, Produktion, Verwaltung und P Beschaffung, Produktion, Verwaltung und P , التسويق (بالإنجليزية: Marketing)‏ هو مجموع … التسويق (بالإنجليزية: Marketing)‏ هو مجموعة من العمليات أو الأنشطة التي تعمل على اكتشاف رغبات العملاء وتطوير مجموعة من المنتجات أو الخدمات التي تشبع رغباتهم وتحقق للمؤسسة أرباح خلال فترة زمنية مناسبة. ويمكن تعريف التسويق بأنه فن البيع، إلا أن المبيعات هي جزء من العملية. البيع، إلا أن المبيعات هي جزء من العملية. , Ма́ркетинг (англ. marketing) — це діяльність для формування попиту та задоволення потреб споживачів. У широкому сенсі призначення маркетингу полягає в «визначенні та задоволенні людських і суспільних потреб». , Pemasaran (bahasa Inggris: marketing) adal … Pemasaran (bahasa Inggris: marketing) adalah aktivitas dan proses menciptakan, mengomunikasikan, menyampaikan, dan mempertukarkan tawaran yang bernilai bagi pelanggan, klien, mitra, dan masyarakat umum. Pemasaran dimulai dengan pemenuhan kebutuhan manusia yang kemudian bertumbuh menjadi keinginan manusia. Contohnya, seorang manusia membutuhkan air dalam memenuhi kebutuhan dahaganya. Jika ada segelas air maka kebutuhan dahaganya akan terpenuhi. Namun manusia tidak hanya ingin memenuhi kebutuhannya namun juga ingin memenuhi keinginannya.ya namun juga ingin memenuhi keinginannya. , Marketing – proces społeczny, w którym jed … Marketing – proces społeczny, w którym jednostki i grupy otrzymują to, czego potrzebują poprzez tworzenie, oferowanie oraz swobodną wymianę z innymi towarów i usług, które posiadają wartość [Kotler, Keller, 2011]. Najkrótsza definicja marketingu brzmi „zaspokajać potrzeby, osiągając zysk”. Dobrze rozumiany marketing to nie zestaw trików i działań doraźnych, lecz przemyślana strategia i wynikająca z niej taktyka działania, dostosowane do docelowych odbiorców, oparte na wiedzy i badaniach, osadzone mocno w realiach rynkowych. W ramach marketingu można wyróżnić zagadnienia takie jak:ingu można wyróżnić zagadnienia takie jak: , El màrqueting (terme derivat de l'anglès ' … El màrqueting (terme derivat de l'anglès 'marketing', i històricament en català mercatologia) és el procés social i administratiu pel qual els individus i els grups satisfan les seves necessitats al crear i bescanviar béns i serveis, segons Philip Kotler (considerat per alguns "pare del màrqueting").siderat per alguns "pare del màrqueting"). , Mercatique Le marketing, ou la mercatique, … Mercatique Le marketing, ou la mercatique, est un ensemble de techniques de ventes et leur mise en œuvre. Il ne faut pas confondre le marketing, avec le marketing management, souvent appelé par commodité « marketing », mais qui fait référence à la gestion de l’ensemble complexe des méthodologies permettant à l’organisation d’être et de rester compétitive dans un univers concurrentiel mouvant. Cette culture organisationnelle présente deux dimensions fondamentales : les clients (au sens large) et l’entreprise, dimensions qu’elle doit chercher à prendre en compte simultanément de façon équilibrée. compte simultanément de façon équilibrée. , 市场营销（英語：Marketing，台湾稱為行銷），又称为市场学、市场营销學、或行銷學。它是指个人或群体通过创造并同他人交换產品和價值，以满足需求与慾望的一個社会和管理过程。 , Ма́рке́тинг (от англ. marketing «рыночная … Ма́рке́тинг (от англ. marketing «рыночная деятельность») — организационная функция и совокупность процессов создания, продвижения и предоставления продукта или услуги покупателям и управление взаимоотношениями с ними с выгодой для организации. Более кратко, маркетинг — деятельность, направленная на удовлетворение рыночных потребностей с целью извлечения прибыли. В широком смысле предназначение маркетинга состоит в «определении и удовлетворении человеческих и общественных потребностей».человеческих и общественных потребностей». , Marketina (ingelesez: marketing), batzueta … Marketina (ingelesez: marketing), batzuetan merkatuteknia ere deitua, era egokienean ondasun eta zerbitzuak sortu, euren ezaugarriak komunikatu, merkaturatu eta bezeroari eskaintzeko jardueren multzoa da, helburua ondasun edo produktuaren balioa eta enpresa eta bitartekariei dakarkien mozkina handitzea izanik, bezero eta gizarte osoaren beharrak eta desirak asez. Ohizko uste baten aurka, marketin arloaren helburua ez da zuzenean edo epe laburrean salmentak handitzea soilik eta bestelako helburuak ere jaso ditzake, hala nola bezeroaren fideltasuna eta produktuaren ezagutza. Bestalde, ondasun eta produktuen markoa gaindituz, marketin tresnak gizartean ideiak eta baloreak zabaltzeko ere erabil daitezke.a baloreak zabaltzeko ere erabil daitezke. , Merkatiko signifas la orientiĝon de la dec … Merkatiko signifas la orientiĝon de la decidoj de organizo aŭ unuopulo je la situacio kaj la bezonoj de la merkato. Plej ofte merkatikon aplikas entreprenoj, sed la teknikojn uzas ankaŭ ekzemple (bonfaraj) asocioj, ne-registaraj organizoj aŭ registaraj institucioj - eĉ unuopuloj, kiuj serĉas laboron, partneron aŭ prezentiĝas en elektoj. Merkatiko do ne provas unuavice surmerkatigi la jam kreatajn produktojn aŭ servojn, sed kontraste adaptas la tutan produktadoproceson ekde la aĉetado al la aktuala kaj (atendebla aŭ atingebla) estonta stato de la merkato.aŭ atingebla) estonta stato de la merkato.
rdfs:label Marketing , تسويق , Marknadsföring , Màrqueting , Pemasaran , Маркетинг , Merkatiko , Marketin , Μάρκετινγκ , 市场营销 , マーケティング , Mercadotecnia , 마케팅 , Margaíocht
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