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The Lost Island of Alanna is a branded, gr … The Lost Island of Alanna is a branded, graphic adventure video game and marketing initiative conceived and directed by Dale Leary and developed with partner Michael Hall of Raintree Media for Coca-Cola Cherry. The game was produced for the brand in the Fall of 1997 and released in the Spring of 1998. The Lost Island of Alanna represents an early example of integrated, digital, viral and social marketing using the internet. Alanna included a distributed cd-rom game, integrated social, chat rooms, under-the-cap codes, special product packaging, advertising, outdoor, and 2 promotional websites. All created, produced and managed nationally by Raintree Media throughout the full promotional duration. throughout the full promotional duration.
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Dale Leary
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Dale Leary
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Raintree Media Inc.
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Dale Leary
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Ronald Lores
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The Coca-Cola Company
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The Lost Island of Alanna is a branded, gr … The Lost Island of Alanna is a branded, graphic adventure video game and marketing initiative conceived and directed by Dale Leary and developed with partner Michael Hall of Raintree Media for Coca-Cola Cherry. The game was produced for the brand in the Fall of 1997 and released in the Spring of 1998.f 1997 and released in the Spring of 1998.
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The Lost Island of Alanna
|
