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Markstrat je e-learningový software pro vý … Markstrat je e-learningový software pro výuku strategického marketingu. Tento program byl vyvinut Hubertem Gatignonem a Jean-Claude Larréchém z institutu INSEAD. Distribuci tohoto softwaru zajišťuje společnost StratX. Tento program se zabývá výukou strategických marketingových koncepcí v simulovaném online světě, který je nazýván Markstrat World. Díky softwaru Markstrat mohou studenti vyzkoušet své teoretické znalosti dříve, než je budou aplikovat v reálném světě.e, než je budou aplikovat v reálném světě.
, Markstrat is a simulation video game devel … Markstrat is a simulation video game developed by Jean-Claude Larréché and Professor Hubert Gatignon from 1974 to 1977. The game lets players take control of a virtual corporation. Players make a number of decisions in marketing, finance, research and development, and other areas in order to achieve a better performance than competing players, who also take control of their own companies. After the game was developed it was distributed on an ad-hoc basis by the French business school INSEAD. Markstrat is played in over 500 academic institutions worldwide, including 8 of the top 10 international business schools and 25 of the top 30 in the United States.and 25 of the top 30 in the United States.
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Markstrat is a simulation video game devel … Markstrat is a simulation video game developed by Jean-Claude Larréché and Professor Hubert Gatignon from 1974 to 1977. The game lets players take control of a virtual corporation. Players make a number of decisions in marketing, finance, research and development, and other areas in order to achieve a better performance than competing players, who also take control of their own companies. After the game was developed it was distributed on an ad-hoc basis by the French business school INSEAD. Markstrat is played in over 500 academic institutions worldwide, including 8 of the top 10 international business schools and 25 of the top 30 in the United States.and 25 of the top 30 in the United States.
, Markstrat je e-learningový software pro vý … Markstrat je e-learningový software pro výuku strategického marketingu. Tento program byl vyvinut Hubertem Gatignonem a Jean-Claude Larréchém z institutu INSEAD. Distribuci tohoto softwaru zajišťuje společnost StratX. Tento program se zabývá výukou strategických marketingových koncepcí v simulovaném online světě, který je nazýván Markstrat World. Díky softwaru Markstrat mohou studenti vyzkoušet své teoretické znalosti dříve, než je budou aplikovat v reálném světě.e, než je budou aplikovat v reálném světě.
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Markstrat
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