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대량 고객화(mass customization, 매스커스터마이제이션)는 맞춤화된상품과 서비스를 대량생산을 통해 비용을 낮춰 경쟁력을 창출하는 새로운 생산과 마케팅 방식을 말한다. 대량 맞춤(화)라고도 한다.
, La mass customization (espressione inglese … La mass customization (espressione inglese traducibile come personalizzazione di massa) è la strategia di produzione di beni e servizi orientata a soddisfare i bisogni individuali dei clienti e contemporaneamente preservare l'efficienza della produzione di massa, in termini di bassi costi di produzione e quindi prezzi di vendita contenuti. L'uso dell'espressione, attribuita a Stan Davis che la usò per primo nel 1986 nel saggio Future perfect, è comune in diverse discipline, quali il marketing, il management e la . La strategia presuppone che le imprese produttrici siano dotate di una notevole flessibilità nelle fasi di produzione e assemblaggio e interagiscano con i clienti; questi comunicano le loro specifiche esigenze ovvero scelgono la configurazione di prodotto desiderata tra le numerose alternative possibili. Oggi, l'adozione di tale strategia fa ampio ricorso a sistemi di computer-aided manufacturing e a tecnologie di informazione e comunicazione basate sul web, che permettono di ridurre il tempo intercorrente tra manifestazione delle esigenze dei clienti e disponibilità del bene da essi richiesto. disponibilità del bene da essi richiesto.
, マスカスタマイゼーション（英語: mass customization）とは、マーケ … マスカスタマイゼーション（英語: mass customization）とは、マーケティング、製造業、コールセンター、経営戦略論における用語で、コンピュータを利用した柔軟な製造システムで特注品を製造することを指す。低コストの大量生産プロセスと柔軟なパーソナライゼーションを組み合わせたシステムである。 マスカスタマイゼーションは、製造業とサービス業における新たなビジネス競争の舞台である。コストを増大させずに多様なカスタマイズを可能にしている。最低でも、個別にカスタマイズされた製品やサービスを大量生産するが、うまくいけば戦略的優位と経済的価値をもたらす。 マスカスタマイゼーションの概念はスタン・デービス (Stan Davis) の Future Perfect に初めて登場し、Tseng and Jiao (2001, p.685)にて「大量生産に近い生産性を保ちつつ、個々の顧客のニーズに合う商品やサービスを生み出すこと」と定義された。Andreas Kaplan と Michael Haenlein はこれについて「企業と顧客の何らかのやり取りから、製造または組み立て工程でカスタマイズされた製品を大量生産品と同程度のコストと価格で製造し、価値を生み出す戦略」と結論付けた。 ソフトウェア分野では共通の基本機能を全員へ提供しつつ、顧客ひとりひとりに合わせたサービス内容（例: UI、サジェスト）の変更がおこなわれる。これはパーソナライゼーションと呼ばれる。: UI、サジェスト）の変更がおこなわれる。これはパーソナライゼーションと呼ばれる。
, In marketing, manufacturing, call centre o … In marketing, manufacturing, call centre operations, and management, mass customization makes use of flexible computer-aided systems to produce custom output. Such systems combine the low unit costs of mass production processes with the flexibility of individual customization. Mass customization is the new frontier in business for both manufacturing and service industries. At its core, is a tremendous increase in variety and customization without a corresponding increase in costs. At its limit, it is the mass production of individually customized goods and services. At its best, it provides strategic advantage and economic value. It is one of the product design strategies and is currently used with both techniques (delay differentiation and modular design) together with effective innovative climate to enhance the value delivered to customers. Mass customization is the method of "effectively postponing the task of differentiating a product for a specific customer until the latest possible point in the supply network". Kamis, Koufaris and Stern (2008) conducted experiments to test the impacts of mass customization when postponed to the stage of retail, online shopping. They found that users perceive greater usefulness and enjoyment with a mass customization interface vs. a more typical shopping interface, particularly in a task of moderate complexity. From collaborative engineering perspective, mass customization can be viewed as collaborative efforts between customers and manufacturers, who have different sets of priorities and need to jointly search for solutions that best match customers' individual specific needs with manufacturers' customization capabilities. The concept of mass customization is attributed to Stan Davis in Future Perfect, and was defined by , p. 685) as "producing goods and services to meet individual customers' needs with near mass production efficiency". concurred, calling it "a strategy that creates value by some form of company-customer interaction at the fabrication and assembly stage of the operations level to create customized products with production cost and monetary price similar to those of mass-produced products". Similarly, , p. 348) highlights that mass customization involves balancing operational drivers by defining it as "the capability to manufacture a relatively high volume of product options for a relatively large market (or collection of niche markets) that demands customization, without tradeoffs in cost, delivery and quality". tradeoffs in cost, delivery and quality".
, Mass Customization (auf Deutsch auch als k … Mass Customization (auf Deutsch auch als kundenindividuelle Massenproduktion oder seltener als individualisierte Massenfertigung bezeichnet) bezeichnet die Verknüpfung von Massenproduktion mit individuellen Produkten, die nach Anforderungen des Kunden hergestellt werden. Vorteile der Massenproduktion wie Skaleneffekte, Erfahrungskurvenvorteil und Automatisierung bleiben dabei erhalten. Mass Customization ist auch ein wesentliches Ziel der Industrie 4.0. Das Wort selbst ist zusammengesetzt aus mass production ‚Massenproduktion‘ und customization ‚kundenindividuelle Anpassung‘.tomization ‚kundenindividuelle Anpassung‘.
, La personnalisation de masse (ou mass-cust … La personnalisation de masse (ou mass-customization) est un processus par lequel une marque donne le moyen à ses clients de pouvoir personnaliser un produit ou un service afin que celui-ci devienne le plus unique possible, dans la mesure de la latitude laissée disponible par la production en série.sée disponible par la production en série.
, La customisation de masse est un processus industriel utilisant des technologies et méthodes de management pour produire une multitude de variétés de produits par leur personnalisation afin de répondre rapidement à la demande des consommateurs.
, A personalização em massa (CM) é definida … A personalização em massa (CM) é definida como a produção em massa de bens e serviços que atendam aos anseios específicos de cada cliente, individualmente, a custos semelhantes aos dos produtos não customizados. Dessa forma a CM oferece produtos únicos a baixo custo e com prazo de entrega relativamente curto, em um ambiente de produção em massa. A CM pode ser entendida como uma evolução natural dos processos de negócios, resultante do aperfeiçoamento dos padrões tradicionais de organização de processos que possibilitou aumentar significativamente a flexibilidade e agilidade da empresa, bem como melhorar seus índices de qualidade, mantendo os custos competitivos.ualidade, mantendo os custos competitivos.
, Configureren is het samenstellen van een p … Configureren is het samenstellen van een product uit verschillende basisbouwstenen, de keuze en schikking (combinatie) van componenten die samen een systeem met de gewenste functionaliteit moeten vormen. Het begrip wordt vooral gebruikt bij relatief complexe technische systemen die opgebouwd zijn uit componenten waarvan verschillende versies (varianten) kunnen bestaan, zoals vliegtuigen, auto's en computerhardware en -software. Het kenmerk van het configureren is dat de stuklijst van het te maken product pas ontstaat nadat het product geconfigureerd is. Een tweede kenmerk om het configureren mogelijk te maken is dat de bouwstenen of de modules dusdanig ontworpen zijn dat ze onderling uitwisselbaar zijn. Oorspronkelijk komt het woord configureren uit het Latijn: cōnfigūrāre (dezelfde vorm geven). Met de opkomst van de automatisering en met de komst van krachtigere computers werd het mogelijk om het productconfigureren in de massaproductie toe te passen.ureren in de massaproductie toe te passen.
, 大量客製化（英語：Mass customization）是一种旨在快速响应客户需求，同时兼顾大规模生产效益的运作战略。将顾客个性化定制生产的柔性与大规模生产的低成本、高效率相结合，寻找两者的有效平衡点。
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La personnalisation de masse (ou mass-cust … La personnalisation de masse (ou mass-customization) est un processus par lequel une marque donne le moyen à ses clients de pouvoir personnaliser un produit ou un service afin que celui-ci devienne le plus unique possible, dans la mesure de la latitude laissée disponible par la production en série.sée disponible par la production en série.
, La mass customization (espressione inglese … La mass customization (espressione inglese traducibile come personalizzazione di massa) è la strategia di produzione di beni e servizi orientata a soddisfare i bisogni individuali dei clienti e contemporaneamente preservare l'efficienza della produzione di massa, in termini di bassi costi di produzione e quindi prezzi di vendita contenuti. L'uso dell'espressione, attribuita a Stan Davis che la usò per primo nel 1986 nel saggio Future perfect, è comune in diverse discipline, quali il marketing, il management e la ., quali il marketing, il management e la .
, 대량 고객화(mass customization, 매스커스터마이제이션)는 맞춤화된상품과 서비스를 대량생산을 통해 비용을 낮춰 경쟁력을 창출하는 새로운 생산과 마케팅 방식을 말한다. 대량 맞춤(화)라고도 한다.
, Configureren is het samenstellen van een p … Configureren is het samenstellen van een product uit verschillende basisbouwstenen, de keuze en schikking (combinatie) van componenten die samen een systeem met de gewenste functionaliteit moeten vormen. Het begrip wordt vooral gebruikt bij relatief complexe technische systemen die opgebouwd zijn uit componenten waarvan verschillende versies (varianten) kunnen bestaan, zoals vliegtuigen, auto's en computerhardware en -software., auto's en computerhardware en -software.
, A personalização em massa (CM) é definida … A personalização em massa (CM) é definida como a produção em massa de bens e serviços que atendam aos anseios específicos de cada cliente, individualmente, a custos semelhantes aos dos produtos não customizados. Dessa forma a CM oferece produtos únicos a baixo custo e com prazo de entrega relativamente curto, em um ambiente de produção em massa.urto, em um ambiente de produção em massa.
, La customisation de masse est un processus industriel utilisant des technologies et méthodes de management pour produire une multitude de variétés de produits par leur personnalisation afin de répondre rapidement à la demande des consommateurs.
, 大量客製化（英語：Mass customization）是一种旨在快速响应客户需求，同时兼顾大规模生产效益的运作战略。将顾客个性化定制生产的柔性与大规模生产的低成本、高效率相结合，寻找两者的有效平衡点。
, マスカスタマイゼーション（英語: mass customization）とは、マーケ … マスカスタマイゼーション（英語: mass customization）とは、マーケティング、製造業、コールセンター、経営戦略論における用語で、コンピュータを利用した柔軟な製造システムで特注品を製造することを指す。低コストの大量生産プロセスと柔軟なパーソナライゼーションを組み合わせたシステムである。 マスカスタマイゼーションは、製造業とサービス業における新たなビジネス競争の舞台である。コストを増大させずに多様なカスタマイズを可能にしている。最低でも、個別にカスタマイズされた製品やサービスを大量生産するが、うまくいけば戦略的優位と経済的価値をもたらす。 マスカスタマイゼーションの概念はスタン・デービス (Stan Davis) の Future Perfect に初めて登場し、Tseng and Jiao (2001, p.685)にて「大量生産に近い生産性を保ちつつ、個々の顧客のニーズに合う商品やサービスを生み出すこと」と定義された。Andreas Kaplan と Michael Haenlein はこれについて「企業と顧客の何らかのやり取りから、製造または組み立て工程でカスタマイズされた製品を大量生産品と同程度のコストと価格で製造し、価値を生み出す戦略」と結論付けた。た製品を大量生産品と同程度のコストと価格で製造し、価値を生み出す戦略」と結論付けた。
, In marketing, manufacturing, call centre o … In marketing, manufacturing, call centre operations, and management, mass customization makes use of flexible computer-aided systems to produce custom output. Such systems combine the low unit costs of mass production processes with the flexibility of individual customization. It is one of the product design strategies and is currently used with both techniques (delay differentiation and modular design) together with effective innovative climate to enhance the value delivered to customers. enhance the value delivered to customers.
, Mass Customization (auf Deutsch auch als k … Mass Customization (auf Deutsch auch als kundenindividuelle Massenproduktion oder seltener als individualisierte Massenfertigung bezeichnet) bezeichnet die Verknüpfung von Massenproduktion mit individuellen Produkten, die nach Anforderungen des Kunden hergestellt werden. Vorteile der Massenproduktion wie Skaleneffekte, Erfahrungskurvenvorteil und Automatisierung bleiben dabei erhalten. Mass Customization ist auch ein wesentliches Ziel der Industrie 4.0. Das Wort selbst ist zusammengesetzt aus mass production ‚Massenproduktion‘ und customization ‚kundenindividuelle Anpassung‘.tomization ‚kundenindividuelle Anpassung‘.
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| rdfs:label |
大规模定制
, Personalização em massa
, 대량 고객화
, Customisation de masse
, Mass Customization
, Personnalisation de masse
, Mass customization
, マスカスタマイゼーション
, Configureren
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