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Rule-developing experimentation or RDE is … Rule-developing experimentation or RDE is a systematized solution-oriented business process of experimentation that designs, tests, and modifies alternative ideas, packages, products, or services in a disciplined way using experimental design, so that the developer and marketer discover what appeals to the customer, even if the customer can't articulate the need, much less the solution.ticulate the need, much less the solution.
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Rule-developing experimentation or RDE is … Rule-developing experimentation or RDE is a systematized solution-oriented business process of experimentation that designs, tests, and modifies alternative ideas, packages, products, or services in a disciplined way using experimental design, so that the developer and marketer discover what appeals to the customer, even if the customer can't articulate the need, much less the solution.ticulate the need, much less the solution.
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Rule-developing experimentation
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