| http://dbpedia.org/ontology/abstract
|
A video ad platform (VAP) helps publishers … A video ad platform (VAP) helps publishers manage the advertising that appears in their online video, marketed as software as a service. Ad serving technologies are commonly used for managing web banner ads, but are especially designed to manage ads displayed in online video players, such as the widely used pre-roll and overlay format ads. VAP services can include but are not limited to:
* Ad serving
* Ad measurement
* Ad network management
* Yield optimization
* Inventory forecasting
* Ad format and frequency controls Online video advertising platforms increased in popularity and revenue by 2011.creased in popularity and revenue by 2011.
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1367
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, http://dbpedia.org/resource/Category:Online_advertising +
, http://dbpedia.org/resource/Ad_serving +
, http://dbpedia.org/resource/Online_advertising +
, http://dbpedia.org/resource/Video_advertising +
, http://dbpedia.org/resource/Pay_per_play +
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http://dbpedia.org/ontology/Software +
|
| rdfs:comment |
A video ad platform (VAP) helps publishers … A video ad platform (VAP) helps publishers manage the advertising that appears in their online video, marketed as software as a service. Ad serving technologies are commonly used for managing web banner ads, but are especially designed to manage ads displayed in online video players, such as the widely used pre-roll and overlay format ads. VAP services can include but are not limited to:
* Ad serving
* Ad measurement
* Ad network management
* Yield optimization
* Inventory forecasting
* Ad format and frequency controlsasting
* Ad format and frequency controls
|
| rdfs:label |
Video ad platform
|
