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Revenue management is the application of d … Revenue management is the application of disciplined analytics that predict consumer behaviour at the micro-market levels and optimize product availability, leveraging price elasticity to maximize revenue growth and thereby, profit. The primary aim of revenue management is selling the right product to the right customer at the right time for the right price and with the right pack. The essence of this discipline is in understanding customers' perception of product value and accurately aligning product prices, placement and availability with each customer segment.d availability with each customer segment.
, Gerenciamento de receitas (em Inglês: Reve … Gerenciamento de receitas (em Inglês: Revenue Management) é o estudo analítico aplicado que tenta prever o comportamento do consumidor em níveis de micro-mercado e otimizar a disponibilidade e o preço do produto para maximizar o ganho da receita. O principal objetivo do gerenciamento de receitas é vender o produto certo para o cliente certo, no momento certo, pelo preço certo e com o pacote certo. A essência desta disciplina está em compreender a percepção dos clientes sobre o valor do produto e alinhar essa percepção com os preços, a localização e a disponibilidade dos produtos dentro de cada segmento de demanda.odutos dentro de cada segmento de demanda.
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Gerenciamento de receitas (em Inglês: Reve … Gerenciamento de receitas (em Inglês: Revenue Management) é o estudo analítico aplicado que tenta prever o comportamento do consumidor em níveis de micro-mercado e otimizar a disponibilidade e o preço do produto para maximizar o ganho da receita. O principal objetivo do gerenciamento de receitas é vender o produto certo para o cliente certo, no momento certo, pelo preço certo e com o pacote certo. A essência desta disciplina está em compreender a percepção dos clientes sobre o valor do produto e alinhar essa percepção com os preços, a localização e a disponibilidade dos produtos dentro de cada segmento de demanda.odutos dentro de cada segmento de demanda.
, Revenue management is the application of d … Revenue management is the application of disciplined analytics that predict consumer behaviour at the micro-market levels and optimize product availability, leveraging price elasticity to maximize revenue growth and thereby, profit. The primary aim of revenue management is selling the right product to the right customer at the right time for the right price and with the right pack. The essence of this discipline is in understanding customers' perception of product value and accurately aligning product prices, placement and availability with each customer segment.d availability with each customer segment.
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