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"Project Alamo" was a database of voter in … "Project Alamo" was a database of voter information created for Donald Trump's 2016 presidential campaign and an associated fundraising and political advertising operation on social media platforms. It was organized by the Giles-Parscale firm in San Antonio, Texas. The campaign paid Giles-Parscale as much as $94 million for fundraising, political advertising, and digital media services, including the creation of Trump's web site. A new database of voter information named "Project Alamo" was at the heart of Giles-Parscale's efforts, allowing highly targeted advertising on social media platforms. The advertising campaigns added to the database over time, driving more effective targeting. The scale of the fundraising and political advertising campaigns on social media was massive, with hundreds of thousands of targeted ads being delivered daily. Project Alamo has been credited as an important factor in Trump's 2016 victory. important factor in Trump's 2016 victory.
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"Project Alamo" was a database of voter in … "Project Alamo" was a database of voter information created for Donald Trump's 2016 presidential campaign and an associated fundraising and political advertising operation on social media platforms. It was organized by the Giles-Parscale firm in San Antonio, Texas. The campaign paid Giles-Parscale as much as $94 million for fundraising, political advertising, and digital media services, including the creation of Trump's web site. A new database of voter information named "Project Alamo" was at the heart of Giles-Parscale's efforts, allowing highly targeted advertising on social media platforms. The advertising campaigns added to the database over time, driving more effective targeting. The scale of the fundraising and political advertising campaigns on social media was massive, with hundres on social media was massive, with hundre
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Project Alamo
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