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http://dbpedia.org/ontology/abstract 冠名权，又稱命名權，是指公司购买某座場館（例如體育館、艺术馆或體育场等）或某個俱樂部、學校校舍、公共設施等建築物的命名权，這些場館或俱樂部的名字就會包含公司或品牌的名稱，亦或是冠上公司創辦人及相關人物的名字。通常冠名权有一定的期限，為3年到20年不等。甲骨文球館、安聯球場、上海哔哩哔哩篮球俱乐部、樂天桃園棒球場等就是典型的出售了冠名權的場館或俱樂部。 , 명명권(命名權, naming rights)은 인간과 사물, 시설, 캐릭터 등에 대해 명명할 수 있는 권리이다. 1990년대 후반 이후 스포츠, 문화 시설 등의 명칭에 기업 이름을 붙이는 것이 성행하였다. 또한 과학의 세계에서도 새롭게 원소나 천체를 발견하면 발견자가 그 원소나 천체 학명에 자신의 이름을 명명권을 가지는 관습이 있다. , Naming rights are a financial transaction … Naming rights are a financial transaction and form of advertising or memorialization whereby a corporation, person, or other entity purchases the right to name a facility, object, location, program, or event, typically for a defined period of time. For properties such as multi-purpose arenas, performing arts venues, or sports fields, the term ranges from three to 20 years. Longer terms are more common for higher profile venues such as professional sports facilities. The distinctive characteristic for this type of naming rights is that the buyer gets a marketing property to promote products and services, promote customer retention and/or increase market share. There are several forms of corporate sponsored names. For example, a presenting sponsor attaches the name of the corporation or brand at the end (or, sometimes, beginning) of a generic, usually traditional, name (e.g. Mall of America Field at Hubert H. Humphrey Metrodome); or, a title sponsor replaces the original name of the property with a corporate-sponsored one, with no reference to the previous name.e, with no reference to the previous name. , Los derechos de denominación (o derechos d … Los derechos de denominación (o derechos de denominación comercial o derechos sobre el nombre),​ también conocidos en idioma inglés como naming rights,​ son una transacción financiera y una técnica publicitaria con la cual una corporación u otra entidad adquiere el derecho a nombrar un recinto o un evento, generalmente, por un determinado periodo de tiempo. Para teatros y estadios multipropósito, los contratos suelen durar hasta veinte años. Para instalaciones de mayor escala, como estadios de atletismo profesional, los acuerdos tienden a ser más extensos.​ La característica distintiva del derecho de denominación es que el comprador obtiene una propiedad publicitaria para promover sus productos y servicios, retener a sus clientes e incrementar su cuota de mercado. Hay varios tipos de nombres auspiciados por corporaciones. Uno de los más comunes es adjuntar la marca de la corporación al final o al comienzo de un nombre genérico, por ejemplo, AmericanAirlines Arena (donde la aerolínea American Airlines añadió su nombre a Arena, que es como se conoce en idioma inglés a los estadios cubiertos multipropósito). Otra manera que tienen las corporaciones para nombrar un recinto es rebautizándolo con un nombre completamente nuevo sin hacer referencias al anterior. En algunas ocasiones, los contratos de derechos de nombre caducan por diversas razones, como opciones contractuales, la bancarrota del patrocinador o escándalos. bancarrota del patrocinador o escándalos. , Direitos de nome (inglês: naming rights) é … Direitos de nome (inglês: naming rights) é o direito sobre a propriedade de nomes. A prática da concessão de direitos de nome é bastante comum entre empresas, que compram ou alugam o nome de algum estabelecimento, espetáculos culturais e/ou esportivos trocando para o nome da própria empresa ou de algum produto relacionado.a empresa ou de algum produto relacionado. , Naming rights, prawa do nazwy – prawa do n … Naming rights, prawa do nazwy – prawa do nazwania własności (obiektu, miejsca, wydarzenia), najczęściej przyznawane w zamian za finansowe wynagrodzenie. Dla firm i organizacji jest to forma reklamy produktów, możliwość zaistnienia marki w świadomości społeczeństwa, a także społecznie odpowiedzialne działanie biznesu (CSR) w przypadku obiektów niekomercyjnych. Transakcje naming rights w większości dotyczą obiektów sportowych, edukacyjnych, artystycznych, transportowych i medycznych oraz wydarzeń sportowych i kulturalnych. Umowy takie mają najczęściej charakter długoterminowy i trwają od 5 do 30 lat (zdarzają się też umowy na czas nieokreślony). Prawa do nazwy mogą być również przekazywane bez finansowego wynagrodzenia. Instytucje takie jak szkoły, szpitale czy miejsca kultu religijnego mają w tradycji przyznawanie darczyńcy prawo do nazwy w zamian za oferowane wkłady na rzecz organizacji. za oferowane wkłady na rzecz organizacji. , Le naming, ou nommage, est une pratique sp … Le naming, ou nommage, est une pratique spécifique de parrainage qui consiste à attribuer le nom d'une marque ou d'une société marraine à une enceinte sportive (le plus souvent un stade), à une compétition, un classement, une équipe, un animal afin de profiter de sa visibilité. Les accords de dénomination publicitaire sont généralement des accords de longue durée, conclus pour une période comprise entre 15 et 30 ans. Cette pratique affecte la toponymie locale, si elle vise à remplacer un nom ancien par un nouveau nom pour raison commerciale et dans un but publicitaire.n commerciale et dans un but publicitaire. , Namnsponsring är en form av varumärkesbygg … Namnsponsring är en form av varumärkesbyggande där en sponsor köper rätten att namnge en plats, en byggnad eller ett evenemang, i allmänhet under en avtalad tidsperiod. Namnsponsring är en vanlig metod för finansiering av arenor och idrottsevenemang. Denna artikel om marknadsföring saknar väsentlig information. Du kan hjälpa till genom att lägga till den. kan hjälpa till genom att lägga till den. , 命名権（めいめいけん）は、人間や事物、施設、キャラクターなどに対して命名することができる権利である。1990年代後半以降、スポーツ、文化施設等の名称に企業名を付けることがビジネスとして確立した。ネーミング・ライツ（Naming Rights）とも呼ばれる。科学の世界においても、新発見の元素や天体に対して発見者が、生物の学名は記載者が、それぞれ命名権を持つ慣習がある。
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rdfs:comment 冠名权，又稱命名權，是指公司购买某座場館（例如體育館、艺术馆或體育场等）或某個俱樂部、學校校舍、公共設施等建築物的命名权，這些場館或俱樂部的名字就會包含公司或品牌的名稱，亦或是冠上公司創辦人及相關人物的名字。通常冠名权有一定的期限，為3年到20年不等。甲骨文球館、安聯球場、上海哔哩哔哩篮球俱乐部、樂天桃園棒球場等就是典型的出售了冠名權的場館或俱樂部。 , 명명권(命名權, naming rights)은 인간과 사물, 시설, 캐릭터 등에 대해 명명할 수 있는 권리이다. 1990년대 후반 이후 스포츠, 문화 시설 등의 명칭에 기업 이름을 붙이는 것이 성행하였다. 또한 과학의 세계에서도 새롭게 원소나 천체를 발견하면 발견자가 그 원소나 천체 학명에 자신의 이름을 명명권을 가지는 관습이 있다. , Namnsponsring är en form av varumärkesbygg … Namnsponsring är en form av varumärkesbyggande där en sponsor köper rätten att namnge en plats, en byggnad eller ett evenemang, i allmänhet under en avtalad tidsperiod. Namnsponsring är en vanlig metod för finansiering av arenor och idrottsevenemang. Denna artikel om marknadsföring saknar väsentlig information. Du kan hjälpa till genom att lägga till den. kan hjälpa till genom att lägga till den. , Naming rights, prawa do nazwy – prawa do n … Naming rights, prawa do nazwy – prawa do nazwania własności (obiektu, miejsca, wydarzenia), najczęściej przyznawane w zamian za finansowe wynagrodzenie. Dla firm i organizacji jest to forma reklamy produktów, możliwość zaistnienia marki w świadomości społeczeństwa, a także społecznie odpowiedzialne działanie biznesu (CSR) w przypadku obiektów niekomercyjnych. Transakcje naming rights w większości dotyczą obiektów sportowych, edukacyjnych, artystycznych, transportowych i medycznych oraz wydarzeń sportowych i kulturalnych. Umowy takie mają najczęściej charakter długoterminowy i trwają od 5 do 30 lat (zdarzają się też umowy na czas nieokreślony). Prawa do nazwy mogą być również przekazywane bez finansowego wynagrodzenia. Instytucje takie jak szkoły, szpitale czy miejsca kultu religijnego majązpitale czy miejsca kultu religijnego mają , Direitos de nome (inglês: naming rights) é … Direitos de nome (inglês: naming rights) é o direito sobre a propriedade de nomes. A prática da concessão de direitos de nome é bastante comum entre empresas, que compram ou alugam o nome de algum estabelecimento, espetáculos culturais e/ou esportivos trocando para o nome da própria empresa ou de algum produto relacionado.a empresa ou de algum produto relacionado. , Le naming, ou nommage, est une pratique sp … Le naming, ou nommage, est une pratique spécifique de parrainage qui consiste à attribuer le nom d'une marque ou d'une société marraine à une enceinte sportive (le plus souvent un stade), à une compétition, un classement, une équipe, un animal afin de profiter de sa visibilité. Les accords de dénomination publicitaire sont généralement des accords de longue durée, conclus pour une période comprise entre 15 et 30 ans. Cette pratique affecte la toponymie locale, si elle vise à remplacer un nom ancien par un nouveau nom pour raison commerciale et dans un but publicitaire.n commerciale et dans un but publicitaire. , Los derechos de denominación (o derechos d … Los derechos de denominación (o derechos de denominación comercial o derechos sobre el nombre),​ también conocidos en idioma inglés como naming rights,​ son una transacción financiera y una técnica publicitaria con la cual una corporación u otra entidad adquiere el derecho a nombrar un recinto o un evento, generalmente, por un determinado periodo de tiempo. Para teatros y estadios multipropósito, los contratos suelen durar hasta veinte años. Para instalaciones de mayor escala, como estadios de atletismo profesional, los acuerdos tienden a ser más extensos.​ los acuerdos tienden a ser más extensos.​ , 命名権（めいめいけん）は、人間や事物、施設、キャラクターなどに対して命名することができる権利である。1990年代後半以降、スポーツ、文化施設等の名称に企業名を付けることがビジネスとして確立した。ネーミング・ライツ（Naming Rights）とも呼ばれる。科学の世界においても、新発見の元素や天体に対して発見者が、生物の学名は記載者が、それぞれ命名権を持つ慣習がある。 , Naming rights are a financial transaction … Naming rights are a financial transaction and form of advertising or memorialization whereby a corporation, person, or other entity purchases the right to name a facility, object, location, program, or event, typically for a defined period of time. For properties such as multi-purpose arenas, performing arts venues, or sports fields, the term ranges from three to 20 years. Longer terms are more common for higher profile venues such as professional sports facilities.es such as professional sports facilities.
rdfs:label Naming rights , Namnsponsring , Direitos de nome , Derechos de denominación , 명명권 , Hak penamaan , Naming (parrainage) , Naming Rights , 命名権 , 冠名权
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