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Jean-Claude Usunier is an Honorary Profess … Jean-Claude Usunier is an Honorary Professor of Marketing at HEC Lausanne, Switzerland, and author of various books on marketing and culture, including International Marketing: A Cultural Approach, Marketing Across Cultures and International and Cross-Cultural Management Research.al and Cross-Cultural Management Research.
, Jean-Claude Usunier ist ein französischer Wirtschaftswissenschaftler.
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Jean-Claude Usunier ist ein französischer Wirtschaftswissenschaftler.
, Jean-Claude Usunier is an Honorary Profess … Jean-Claude Usunier is an Honorary Professor of Marketing at HEC Lausanne, Switzerland, and author of various books on marketing and culture, including International Marketing: A Cultural Approach, Marketing Across Cultures and International and Cross-Cultural Management Research.al and Cross-Cultural Management Research.
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Jean-Claude Usunier
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