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Hypercolor was a line of clothing, mainly … Hypercolor was a line of clothing, mainly T-shirts and shorts, that changed color with heat. They were manufactured by Sportswear Company of Seattle and marketed in the United States as Generra Hypercolor or Generra Hypergrafix and elsewhere as Global Hypercolor. They contained a thermochromic pigment made by Matsui Shikiso Chemical of Japan, that changed between two colors—one when cold, one when warm. The shirts were produced with several color change choices beginning in 1991. The effect could easily be permanently damaged, particularly when the clothing was washed in hotter than recommended water, ironed, bleached, or tumble-dried. Generra Sportswear Co. had originally been founded as a men's sportswear distributor and importer in Seattle in 1980. The company was sold to Texas-based Farah Manufacturing Co. in 1984 and bought back by its founders in 1989. In 1986, the company added childrenswear and womenswear items to their portfolio. They struggled to meet the overwhelming demand for Hypercolor products. Between February and May 1991 they sold $50 million in Hypercolor garments. Generra went bankrupt due to mismanagement and fading demand in 1992. The Hypercolor business for the U.S. market was sold to The Seattle T-Shirt Company in 1993; Generra kept the rights for the international market. The company emerged from bankruptcy in 1995 as a licensing business. The Generra name was acquired by Public Clothing Co. of New York in 2002. Today, Generra Co. is a contemporary women's and men's apparel brand headquartered in New York City. In the early 2000s, the technique was revived by a number of apparel brands. In mid-2020, the color-changing clothing trend was revived yet again by several online retailers selling color-changing swim trunks.ailers selling color-changing swim trunks.
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Hypercolor was a line of clothing, mainly … Hypercolor was a line of clothing, mainly T-shirts and shorts, that changed color with heat. They were manufactured by Sportswear Company of Seattle and marketed in the United States as Generra Hypercolor or Generra Hypergrafix and elsewhere as Global Hypercolor. They contained a thermochromic pigment made by Matsui Shikiso Chemical of Japan, that changed between two colors—one when cold, one when warm. The shirts were produced with several color change choices beginning in 1991. The effect could easily be permanently damaged, particularly when the clothing was washed in hotter than recommended water, ironed, bleached, or tumble-dried. water, ironed, bleached, or tumble-dried.
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Hypercolor
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