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George S. Day is an educator and consultan … George S. Day is an educator and consultant in the fields of marketing, strategy and innovation management. He is the Geoffrey T. Boisi Professor Emeritus at the Wharton School of the University of Pennsylvania. He founded the Mack Institute for Innovation Management at the Wharton School, where he is presently Faculty Emeritus in Residence. He is best known for the concept of market-driven strategy and organization, and the outside-in approach to strategy. With Paul Schoemaker, he introduced the concept of peripheral vision of organizations, which has been broadened to organizational vigilance and preparedness for a turbulent future. His research and consulting interests focus on competitive strategies in global markets, innovation and organic growth, marketing management, strategic-making processes and methods, foresight capabilities, and organizational change.t capabilities, and organizational change.
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George S. Day is an educator and consultan … George S. Day is an educator and consultant in the fields of marketing, strategy and innovation management. He is the Geoffrey T. Boisi Professor Emeritus at the Wharton School of the University of Pennsylvania. He founded the Mack Institute for Innovation Management at the Wharton School, where he is presently Faculty Emeritus in Residence. His research and consulting interests focus on competitive strategies in global markets, innovation and organic growth, marketing management, strategic-making processes and methods, foresight capabilities, and organizational change.t capabilities, and organizational change.
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George S. Day
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