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First-party leads are sales leads that con … First-party leads are sales leads that contain the contact information provided by prospective customers directly to the potential seller. These prospective customers' original connection with the potential seller is a result of a direct action by the merchant, advertiser or marketer. "First-party leads" is a term coined by former Dealer.com CEO Mark Bonfigli and is now used widely in the automotive industry though any industry that relies in part on sales leads to connect with prospects and sell their products would be a user of First Party Leads. The term was first used in the early/mid 2000s when Dealer.com was growing from a small automotive digital marketing company to one of the largest and most used in the world. Generating first Party Leads was also coined as “first generation” leads.s also coined as “first generation” leads.
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First-party leads are sales leads that con … First-party leads are sales leads that contain the contact information provided by prospective customers directly to the potential seller. These prospective customers' original connection with the potential seller is a result of a direct action by the merchant, advertiser or marketer.n by the merchant, advertiser or marketer.
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First-party leads
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