| http://dbpedia.org/ontology/abstract
|
Fan sourcing, a term first coined by Utah- … Fan sourcing, a term first coined by Utah-based tech startup Needle, is a branch of crowd sourcing by which businesses outsource tasks and responsibilities to a specific group of brand advocates or fans. Companies engaging in fan sourcing first determine who their fans are. Then the company engages with those fans and gives them opportunities to contribute by submitting their own ideas or working directly with customers through live chat services or other individualized customer engagement. The goal of fan sourcing is to connect potential customers with fans who are knowledgeable and passionate about the products that those potential customers are interested in. This system is very different from its main alternative, call centers, because fans are typically very enthusiastic and excited to make product recommendations. Those who use fan sourcing are motivated by the opportunities it provides for them to engage directly with their fans, and for the amount of work they are able to outsource at a much lower cost. Fans are intrinsically motivated to participate because they are already ardent supporters of the company. In many cases the fans may be rewarded monetarily or with free or discounted products.arily or with free or discounted products.
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| rdfs:comment |
Fan sourcing, a term first coined by Utah- … Fan sourcing, a term first coined by Utah-based tech startup Needle, is a branch of crowd sourcing by which businesses outsource tasks and responsibilities to a specific group of brand advocates or fans. Companies engaging in fan sourcing first determine who their fans are. Then the company engages with those fans and gives them opportunities to contribute by submitting their own ideas or working directly with customers through live chat services or other individualized customer engagement. other individualized customer engagement.
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Fan sourcing
|
