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Dan MacKenzie is a Canadian sports adminis … Dan MacKenzie is a Canadian sports administrator and marketing executive. He has served as president of the Canadian Hockey League since September 2019. He served as the vice-president and managing director of National Basketball Association (NBA) Canada from 2014 to 2019, and previously worked for The Sports Network. During his tenure with NBA Canada, he implemented marketing strategies targeted to younger demographics to grow the game in Canada, and he increased the NBA presence using television, advertising, social media and community involvement. He oversaw events which included managing the development NBA Global Games in Europe, 3x3 basketball tournaments in Canada, the NBA Canada Series, and the 2016 NBA All-Star Game.da Series, and the 2016 NBA All-Star Game.
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Vice-president and managing director of NBA Canada
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Dan MacKenzie
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Sports marketing and sport management
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"Under Dan's leadership, basketball and th … "Under Dan's leadership, basketball and the NBA's popularity in Canada have grown to all-time highs. Among Dan's many accomplishments, he oversaw the success of NBA All-Star 2016 in Toronto, the expansion of our Jr. NBA program, and most recently a record-setting season for the NBA in Canada."ord-setting season for the NBA in Canada."
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—Mark Tatum, deputy commissioner, July 2019
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Dan MacKenzie is a Canadian sports adminis … Dan MacKenzie is a Canadian sports administrator and marketing executive. He has served as president of the Canadian Hockey League since September 2019. He served as the vice-president and managing director of National Basketball Association (NBA) Canada from 2014 to 2019, and previously worked for The Sports Network. During his tenure with NBA Canada, he implemented marketing strategies targeted to younger demographics to grow the game in Canada, and he increased the NBA presence using television, advertising, social media and community involvement. He oversaw events which included managing the development NBA Global Games in Europe, 3x3 basketball tournaments in Canada, the NBA Canada Series, and the 2016 NBA All-Star Game.da Series, and the 2016 NBA All-Star Game.
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Dan MacKenzie
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