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Etnocentryzm konsumencki (patriotyzm konsu … Etnocentryzm konsumencki (patriotyzm konsumencki, ekonomiczny lub gospodarczy) – postawa konsumencka polegająca na preferowaniu zakupu produktów rodzimego pochodzenia. Etnocentryzm konsumencki mierzy się „skalą etnocentryzmu konsumenckiego” (ang. CET scale, CETSCALE, consumer ethnocentrism scale) określającą skłonność do nabywania i preferowania produktów rodzimych w odniesieniu do takich samych produktów pochodzących z rynków zagranicznych.uktów pochodzących z rynków zagranicznych.
, Consumer ethnocentrism is a psychological … Consumer ethnocentrism is a psychological concept that describes how consumers purchase products based on country of origin. It refers to ethnocentric views held by consumers in one country, the in-group, towards products from another country, the out-group (Shimp & Sharma, 1987). Consumers may believe that it is not appropriate, and possibly even immoral, to buy products from other countries. Consumer ethnocentrism is derived from the more general psychological concept of ethnocentrism. Basically, ethnocentric individuals tend to view their group as superior to others. As such, they view other groups from the perspective of their own and reject those that are different while accepting those that are similar (Netemeyer et al., 1991; Shimp & Sharma, 1987). This, in turn, derives from earlier sociological theories of in-groups and out-groups (Shimp & Sharma, 1987). Ethnocentrism, it is consistently found, is normal for an in-group to an out-group (Jones, 1997; Ryan & Bogart, 1997). Purchasing foreign products may be viewed as improper because it costs domestic jobs and hurts the economy. The purchase of foreign products may even be seen as simply unpatriotic (Klein, 2002; Netemeyer et al., 1991; Sharma, Shimp, & Shin, 1995; Shimp & Sharma, 1987).mp; Shin, 1995; Shimp & Sharma, 1987).
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Etnocentryzm konsumencki (patriotyzm konsu … Etnocentryzm konsumencki (patriotyzm konsumencki, ekonomiczny lub gospodarczy) – postawa konsumencka polegająca na preferowaniu zakupu produktów rodzimego pochodzenia. Etnocentryzm konsumencki mierzy się „skalą etnocentryzmu konsumenckiego” (ang. CET scale, CETSCALE, consumer ethnocentrism scale) określającą skłonność do nabywania i preferowania produktów rodzimych w odniesieniu do takich samych produktów pochodzących z rynków zagranicznych.uktów pochodzących z rynków zagranicznych.
, Consumer ethnocentrism is a psychological … Consumer ethnocentrism is a psychological concept that describes how consumers purchase products based on country of origin. It refers to ethnocentric views held by consumers in one country, the in-group, towards products from another country, the out-group (Shimp & Sharma, 1987). Consumers may believe that it is not appropriate, and possibly even immoral, to buy products from other countries.ral, to buy products from other countries.
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