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Пивні війни (англ. Beer Wars) — документал … Пивні війни (англ. Beer Wars) — документальний фільм 2009 року про американську індустрію виробництва пива. Зокрема, фільм охоплює відмінності між великими корпоративними гігантами, як Anheuser-Busch, Miller Brewing Company, , і невеликими броварнями, як , , , , та іншими виробниками крафт-пива. Також документальний фільм розповідає про те, як реклама та лобісти контролюють ринок пива, що знищує конкуренцію та драматично впливає на вибір споживачів. Сценарій фільму був написаний та зрежисований Анатом Бароном, колишнім головою .сований Анатом Бароном, колишнім головою .
, Beer Wars is a 2009 documentary film about … Beer Wars is a 2009 documentary film about the American beer industry. In particular, it covers the differences between large corporate breweries, namely Anheuser-Busch, the Miller Brewing Company, and the Coors Brewing Company opposed to smaller breweries like Dogfish Head Brewery, , Yuengling, Stone Brewing Co., and other producers of craft beer. Also covered is how advertising and lobbyists are used to control the beer market, implying that these things harm competition and consumer choice. Throughout the film, there is a theme that the smallest breweries have next to no chance to compete due to the sheer volume of advertising and outdated beer distribution laws. The original laws demanded a three-tier system to separate the powers of selling beer. The law demands that the beer brewer cannot deliver directly to the retailer, supposedly creating a separation of powers resembling the US government's legislative, judicial, and executive branches. The film claims these laws are now inhibiting growth of smaller brewers and therefore allowing the largest brewers (Coors, Anheuser-Busch, and Miller) to maintain an oligopoly on beer. The film was written, produced, narrated, and directed by Anat Baron, former head of Mike's Hard Lemonade.aron, former head of Mike's Hard Lemonade.
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Rhonda Kallman
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Beer Wars is a 2009 documentary film about … Beer Wars is a 2009 documentary film about the American beer industry. In particular, it covers the differences between large corporate breweries, namely Anheuser-Busch, the Miller Brewing Company, and the Coors Brewing Company opposed to smaller breweries like Dogfish Head Brewery, , Yuengling, Stone Brewing Co., and other producers of craft beer. Also covered is how advertising and lobbyists are used to control the beer market, implying that these things harm competition and consumer choice.ings harm competition and consumer choice.
, Пивні війни (англ. Beer Wars) — документал … Пивні війни (англ. Beer Wars) — документальний фільм 2009 року про американську індустрію виробництва пива. Зокрема, фільм охоплює відмінності між великими корпоративними гігантами, як Anheuser-Busch, Miller Brewing Company, , і невеликими броварнями, як , , , , та іншими виробниками крафт-пива. Також документальний фільм розповідає про те, як реклама та лобісти контролюють ринок пива, що знищує конкуренцію та драматично впливає на вибір споживачів. Сценарій фільму був написаний та зрежисований Анатом Бароном, колишнім головою .сований Анатом Бароном, колишнім головою .
|
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Пивні війни (фільм, 2009)
, Beer Wars
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