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The Advocacy Index is a telephone based customer survey technique developed by VIRTUATel Ltd to measure the loyalty of a company's customers, using a 3-point scale and was based upon the Net Promoter Score (NPS) methodology, created by Fred Reichheld.
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| rdfs:comment |
The Advocacy Index is a telephone based customer survey technique developed by VIRTUATel Ltd to measure the loyalty of a company's customers, using a 3-point scale and was based upon the Net Promoter Score (NPS) methodology, created by Fred Reichheld.
|
| rdfs:label |
Advocacy Index
|
